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This web site states the following, "The odour free kitchen compost bin." Our analyzers noticed that the web site said " Now the Urban Composter comes in a compact size." The Website also said " Perfect for bokashi composting in your apartment! How does the Urban Composter work? Simply throw, spray and drain your Urban Composter for beautiful nutrient-rich fertiliser. The Urban Composter starts composting right in your kitchen keeping everything smelling sweet. Urban Composter Compost Accelerator Spray Six Pack. Urban Composter City Starter Kit." The website's header had urban composter as the most important optimized keyword. It is followed by kitchen compost bin, composting, and bokashi which isn't as highly ranked as urban composter. The next words urbancomposter.com.au uses is compost. compost heap was included and could not be seen by search engines.